SEM (Search Engine Marketing) is a process by which the Internet is leveraged to gain name recognition, prospects, sell product, drive traffic etc.
One of my clients, Security Behind Bars, is going through the beginning processes of SEM. We are doing basic web site tuning, developing a link strategy, and working through getting the best ROI on an PPC campaign.
Search Engine Marketing is a beautiful thing. Results are far faster than traditional marketing, easier to modify, and more traceable to particular campaigns and initiatives. Essentially, we can determine if money spent brings the conversion we are seeking within weeks or days, (and sometimes within hours).
To learn more about Nightclub Security Training, go to: www.securitybehindbars.com
To learn more about Search Engine Marketing, contact Meg@meghanwier.com