Wednesday, August 10, 2005

Geographic Information, and its Importance for SEO

Very often someone will come to me looking to come up high on the search engines for a really broad term - like "gift baskets". And I have to be the person who brings them down to Earth... because 1) Most small business will have a hard time coming up for such a broad search term, (they don't have the money to compete) and 2) If they were to get this placement, it is likely that the majority of people who visit the site would not convert to actual customers.

When targeting keyphrases, it is important to chose phrases that will bring qualified traffic, and that they are obtainable. A good example is "Rochester SEO". Currently, BizNetix comes up pretty high in a Google Search for "SEO Rochester". However, on a search for just "SEO" places BizNetix somewhere - WAY out there.

...And, that is just fine. BizNetix would like people who visit the site to really be looking for them. People like to buy from local companies. By adding in the geographical word into the phrase, the likelyhood of the visitor staying and reading through the site... and even buying, rises considerably.

This got me thinking. I have not given any specific geographical information in this blog much at all. Perhaps you are looking for "Meghan Wier" online- You will be able to find me on Google without a problem. (1) I have a pretty uncommon name, and 2) There is a lot of fairly public information on me out on the WWW, 3) I did it on purpose to use as an example to my clients... so I would hope that I am out there )--- I think there may even be a couple pics in the Google Image Directory (some of which are not even me, by the way).

Anyhow, if you meet me out someplace, and I impress you with my wit and charm and incredible grasp of Internet Marketing, and remember just that my name is Meg, and that I do SEO in Rochester.... would you find me in Google? Yes... actually. (Try it out.), Ok, how about if you just remember my name is Meg and I live in Rochester....(Try it out). Nope... not a chance. You know why? Because of all the sites I have access to, I have never optimized my name and city. I guess I could write "Meg, Rochester, NY" at the end of all my blog posts... but more effective for me, and for your companies, would be to add additional information on the city or state you are doing business in (or wish to do business in).

Meghan Wier (Meg) is located in Rochester, NY, in the Upstate, NY Fingerlakes Region. Rochester is known for its Lilac Festival, Rochester Rhinos A-League Soccer Team, as well as the Rochester Amerks Hockey and Rochester Red Wings Baseball teams. Rochester is home to the University of Rochester and Rochester Institute of Technology, (RIT). Rochester is an easy drive to Buffalo, Syracuse, Niagara Falls, and the beautiful winery region of the Finger Lakes. Meg is a long-time Rochester resident, and is proud to call Upstate New York home.

...you think that will do it? Maybe. But at least it is a start.

-Meg, Rochester, NY

1 comment:

travishuron60869177 said...

='Brand New News Fr0m The Timber Industry!!'=

========Latest Profile==========
Energy & Asset Technology, Inc. (EGTY)
Current Price $0.15
================================

Recognize this undiscovered gem which is poised to jump!!

Please read the following Announcement in its Entierty and
Consider the Possibilities�
Watch this One to Trad,e!

Because, EGTY has secured the global rights to market
genetically enhanced fast growing, hard-wood trees!

EGTY trading volume is beginning to surge with landslide Announcement.
The value of this Stoc,k appears poised for growth! This one will not
remain on the ground floor for long.

KEEP READING!!!!!!!!!!!!!!!

===============
"BREAKING NEWS"
===============

-Energy and Asset Technology, Inc. (EGTY) owns a global license to market
the genetically enhanced Global Cedar growth trees, with plans to
REVOLUTIONIZE the forest-timber industry.

These newly enhanced Globa| Cedar trees require only 9-12 years of growth
before they can be harvested for lumber, whereas worldwide growth time for
lumber is 30-50 years.

Other than growing at an astonishing rate, the Global Cedar has a number
of other benefits. Its natural elements make it resistant to termites, and
the lack of oils and sap found in the wood make it resistant to forest fire,
ensuring higher returns on investments.
T
he wood is very lightweight and strong, lighter than Poplar and over twice
as strong as Balsa, which makes it great for construction. It also has
the unique ability to regrow itself from the stump, minimizing the land and
time to replant and develop new root systems.

Based on current resources and agreements, EGTY projects revenues of $140
Million with an approximate profit margin of 40% for each 9-year cycle. With
anticipated growth, EGTY is expected to challenge Deltic Timber Corp. during
its initial 9-year cycle.

Deltic Timber Corp. currently trades at over $38.00 a share with about $153
Million in revenues. As the reputation and demand for the Global Cedar tree
continues to grow around the world EGTY believes additional multi-million
dollar agreements will be forthcoming. The Global Cedar nursery has produced
about 100,000 infant plants and is developing a production growth target of
250,000 infant plants per month.

Energy and Asset Technology is currently in negotiations with land and business
owners in New Zealand, Greece and Malaysia regarding the purchase of their popular
and profitable fast growing infant tree plants. Inquiries from the governments of
Brazil and Ecuador are also being evaluated.

Conclusion:

The examples above show the Awesome, Earning Potential of little
known Companies That Explode onto Investor�s Radar Screens.
This s-t0ck will not be a Secret for long. Then You May Feel the Desire to Act Right
Now! And Please Watch This One Trade!!


GO EGTY!


All statements made are our express opinion only and should be treated as such.
We may own, take position and sell any securities mentioned at any time. Any
statements that express or involve discussions with respect to predictions,
goals, expectations, beliefs, plans, projections, object'ives, assumptions or
future events or perfo'rmance are not
statements of historical fact and may be
"forward,|ooking statements." forward,|ooking statements are based on expectations,
estimates and projections at the time the statements are made that involve a number
of risks and uncertainties which could cause actual results or events to differ
materially from those presently anticipated. This newsletter was paid $3,000 from
third party (IR Marketing). Forward,|ooking statements in this action may be identified
through the use of words such as: "pr0jects", "f0resee", "expects". in compliance with
Se'ction 17. {b), we disclose the holding of EGTY shares prior to the publication of
this report. Be aware of an inherent conflict of interest resulting from such holdings
due to our intent to profit from the liquidation of these shares. Shar,es may be sold
at any time, even after positive statements have been made regarding the above company.
Since we own shares, there is an inherent conflict of interest in our statements and
opinions. Readers of this publication are cautioned not
to place undue reliance on
forward,|ooking statements, which are based on certain assumptions and expectations
involving various risks and uncertainties that could cause results to differ materially
from those set forth in the forward- looking statements. This is not solicitation to
buy or sell st-0cks, this text is or informational purpose only and you should seek
professional advice from registered financial advisor before you do anything related
with buying or selling st0ck-s, penny st'0cks are very high risk and you can lose your
entire inves,tment.