When targeting keyphrases, it is important to chose phrases that will bring qualified traffic, and that they are obtainable. A good example is "Rochester SEO". Currently, BizNetix comes up pretty high in a Google Search for "SEO Rochester". However, on a search for just "SEO" places BizNetix somewhere - WAY out there.
...And, that is just fine. BizNetix would like people who visit the site to really be looking for them. People like to buy from local companies. By adding in the geographical word into the phrase, the likelyhood of the visitor staying and reading through the site... and even buying, rises considerably.
This got me thinking. I have not given any specific geographical information in this blog much at all. Perhaps you are looking for "Meghan Wier" online- You will be able to find me on Google without a problem. (1) I have a pretty uncommon name, and 2) There is a lot of fairly public information on me out on the WWW, 3) I did it on purpose to use as an example to my clients... so I would hope that I am out there )--- I think there may even be a couple pics in the Google Image Directory (some of which are not even me, by the way).
Anyhow, if you meet me out someplace, and I impress you with my wit and charm and incredible grasp of Internet Marketing, and remember just that my name is Meg, and that I do SEO in Rochester.... would you find me in Google? Yes... actually. (Try it out.), Ok, how about if you just remember my name is Meg and I live in Rochester....(Try it out). Nope... not a chance. You know why? Because of all the sites I have access to, I have never optimized my name and city. I guess I could write "Meg, Rochester, NY" at the end of all my blog posts... but more effective for me, and for your companies, would be to add additional information on the city or state you are doing business in (or wish to do business in).
Meghan Wier (Meg) is located in Rochester, NY, in the Upstate, NY Fingerlakes Region. Rochester is known for its Lilac Festival, Rochester Rhinos A-League Soccer Team, as well as the Rochester Amerks Hockey and Rochester Red Wings Baseball teams. Rochester is home to the University of Rochester and Rochester Institute of Technology, (RIT). Rochester is an easy drive to Buffalo, Syracuse, Niagara Falls, and the beautiful winery region of the Finger Lakes. Meg is a long-time Rochester resident, and is proud to call Upstate New York home.
...you think that will do it? Maybe. But at least it is a start.
-Meg, Rochester, NY